Melbourne Cleaning Campaign - Complete Package

Kora Co Sales & Marketing Materials • March 19, 2026

Target Companies

$500M+

Combined Revenue

Outreach Templates

40%

Cost Savings vs i-mop

Download Campaign Materials

📊 Target Company Database (CSV)

50 Melbourne cleaning companies with revenue estimates, contact titles, LinkedIn search queries, and priority ratings.

⬇️ Download Basic CSV

Open in Excel, Google Sheets, or any CRM. Includes: Company name, revenue, HQ, focus, website, target contact titles, LinkedIn queries, priority level, notes.

👥 Decision-Makers Spreadsheet (CSV)

50 companies with columns for 2-3 specific decision-makers per company. Includes 4 pre-populated contacts + LinkedIn search queries for finding the rest.

⬇️ Download Decision-Makers CSV 📘 Research Guide

Includes: Decision Maker #1/2/3 (name, title, LinkedIn URL), company LinkedIn pages, search queries, phone/email where available.
Already found: 4 contacts at SCS Group & IKON Services

📧 Outreach Templates

Ready-to-use email, LinkedIn, WhatsApp, and phone scripts with personalization variables and objection handling.

📄 View Templates

Includes: 3 email sequences, 3 LinkedIn messages, WhatsApp intro, cold call script, value prop summary, ROI examples.

🎯 Full Target Lists

Complete research on Tier 1 (4 multinationals) and Tier 2 (50 mid-market) cleaning companies.

📋 View Tier 1 List 📋 View Tier 2 List

Campaign Quick Start Guide

Week 1: Foundation Setup

Download the CSV and import into your CRM (or use Google Sheets)
Set up sales@koraco.au email signature with Blancus 40 value prop
Review all outreach templates and customize with your voice
Research top 10 companies on LinkedIn (find operations managers)
Prepare demo booking calendar (Calendly or similar)

Week 2-3: Initial Outreach

Send Email #1 to first 20 high-priority targets (Monday-Wednesday)
Connect with decision-makers on LinkedIn (personalized notes)
Follow up with Email #2 after 3-4 days (no response)
Send LinkedIn DM to accepted connections (use Template #2)
Log all responses and book demos for interested leads

Week 4+: Expand & Optimize

Continue outreach to remaining 30 companies (batch of 10/week)
Send value-add content (Email #3) to engaged prospects
Conduct demos and follow up within 24 hours
Track conversion rates and refine messaging based on feedback
Monthly nurture emails to "not now" responses

Key Metrics to Track

📈 Campaign KPIs

Metric	Target	How to Track
Email Open Rate	25-35%	Email tracking tool (Mailchimp, HubSpot, etc.)
LinkedIn Connection Rate	30-40%	LinkedIn connection acceptance
Response Rate	5-10%	Replies to emails/LinkedIn messages
Demo Booking Rate	2-5%	Demos booked / total outreach
Demo → Sale Conversion	20-30%	Sales closed / demos conducted

Value Proposition Cheat Sheet

🎯 Blancus 40 vs i-mop Lite (Quick Reference)

Feature	Blancus 40	i-mop Lite
Price (AUD ex GST)	$3,700	$6,369
Working Width	42 cm	37 cm
RPM	270-340 (slow/fast)	500 RPM
Brush Pressure	11 kg	13 kg
Productivity	700 m²/hour	700-1000 m²/hour
Weight	16 kg	14 kg
Motor Power	300W (2×150W)	200W
Support	Local Aussie (Kora Co)	i-team ANZ

✅ COMPLETE: Full specs confirmed from Blancus 40 Intelligence datasheet

📊 View Detailed Comparison

Next Steps

Immediate Action Items

Get Blancus 40 technical specs (RPM, brush pressure, battery runtime) from supplier
Download the CSV and open in Excel/Google Sheets
Review templates and customize with your voice/style
Set up email tracking (optional: Mailchimp, HubSpot, or simple BCC to track opens)
Create demo booking calendar (Calendly link or manual scheduling)
Prepare demo logistics (Which Blancus 40 unit? Transport? Demo script?)
Start Week 1 outreach (Email #1 to top 10 high-priority targets)

🚀 Campaign Launch Checklist

Before starting outreach, make sure you have:

☐ Blancus 40 technical specs confirmed
☐ Demo unit available and tested
☐ Email signature updated with value prop
☐ LinkedIn profile optimized (headline, summary)
☐ Pricing confirmed ($3,700 / $4,150 / $4,700)
☐ Maintenance plans defined (what's included?)
☐ CRM or spreadsheet ready for tracking
☐ First batch of 10 companies selected

Created by Kora AI | March 19, 2026
Questions? WhatsApp: +61 424 711 738