Outreach Templates - Blancus 40 Campaign

Hi [First Name], I noticed [Company Name] operates [X sites/locations] across Melbourne. Quick question: are you currently using i-mop or similar floor scrubbers? We're Kora Co — Australian-owned distributor of the Blancus 40 Intelligence floor scrubber. Here's why cleaning contractors are switching: 💰 42% cheaper than i-mop Lite ($3,700 vs $6,369) 📏 13.5% wider cleaning path (42cm vs 37cm) = faster coverage ⚡ 50% more motor power (300W vs 200W) = commercial-grade performance 🔧 Rock-solid maintenance plans — we're local, responsive 🇦🇺 Aussie-owned — no multinational markup [Company Name] could save $[X,XXX] per machine while getting better productivity. Want to see it in action? I can arrange a free demo at your [Melbourne location] site this week. 20 min demo, zero obligation. Worth a look? Cheers, Markham Johnson Founder | Kora Co 📱 +61 424 711 738 🌐 koraco.au

Hi [First Name], Following up on my email from Tuesday about the Blancus 40. I know you're busy, so I'll keep this short: If you're currently paying $6,000+ per i-mop Lite, you're overpaying. Blancus 40 gives you: • Same (or better) cleaning results • $3,700 price point (40%+ savings) • Local Aussie support & maintenance • No multinational distributor markup [Company Name] runs [X] sites — even upgrading 5 machines saves you $13,000+. That's real money back in your budget. Quick 15-min call this week? I can walk you through the specs and ROI. 📅 Book here: [Calendly link] Or just reply with a time that works. Cheers, Markham

Hi [First Name], Quick case study for you: [Similar Company Name] (also [industry: healthcare/retail/industrial] cleaning) was spending $30K+ on i-mop fleet replacement. They switched to Blancus 40 and saved $12,000 while getting: ✅ Same productivity (700-1000 m²/hour) ✅ Better brush pressure (commercial-grade) ✅ Local maintenance support (not offshore) ✅ 2-year warranty included Result: They reinvested the savings into expanding their client base. [Company Name] runs a similar operation — I reckon you'd see comparable savings. Interested in the full breakdown? I can send you: • Side-by-side spec comparison (Blancus 40 vs i-mop Lite) • ROI calculator (plug in your fleet size) • Demo booking (we come to you) Let me know if any of those would be useful. Cheers, Markham Johnson Founder | Kora Co 📱 +61 424 711 738

Hi [First Name] — noticed you're managing operations at [Company]. We supply floor scrubbers to cleaning contractors across Melbourne. Would love to connect and share how companies like yours are cutting equipment costs 40%. Cheers, Markham

Thanks for connecting, [First Name]! Quick intro: I'm Markham from Kora Co — we distribute the Blancus 40 floor scrubber to cleaning contractors across Australia. Spotted that [Company] operates [X] sites in Melbourne. Are you currently using i-mop or similar equipment? We're helping contractors save 40%+ on floor scrubber costs without sacrificing performance. Blancus 40 is $3,700 vs i-mop's $6,369 — and it delivers the same (or better) cleaning power. If equipment procurement is on your radar, I'd love to show you the side-by-side comparison. Free demo available this week — we come to your site, no obligation. Worth a quick chat? Cheers, Markham 📱 +61 424 711 738

Hi [First Name], Following up on the Blancus 40 floor scrubber I mentioned. Simple question: If you could get the same cleaning results as i-mop for 40% less, would that be worth a 20-min demo? That's the Blancus 40 value prop: • $3,700 vs $6,369 (i-mop Lite) • Commercial-grade brush pressure & RPM • Local Aussie support & maintenance I can bring a unit to [Company]'s [Melbourne location] site any day this week. Quick demo, no sales pitch. You run it through your normal workflow, see if it fits. Interested? Markham

Hi [First Name], Markham from Kora Co here. Got your number from [mutual contact/LinkedIn/website] — hope that's okay to reach out. We supply Blancus 40 floor scrubbers to cleaning contractors in Melbourne. Noticed [Company] operates [X] sites — are you using i-mop or similar equipment? Quick pitch: Blancus 40 is $3,700 (vs i-mop's $6,369) with same cleaning power. If equipment procurement is on your radar, I'd love to show you a quick demo this week. Worth a chat? Cheers, Markham Kora Co | +61 424 711 738 koraco.au

YOU: "Hi, is this [First Name]?" THEM: "Yes, who's this?" YOU: "Markham from Kora Co — we supply floor scrubbers to cleaning contractors across Melbourne. I know you're busy, so I'll be quick: are you currently using i-mop or similar floor scrubbing equipment at [Company]?" [WAIT FOR RESPONSE] IF YES: "Brilliant. So you know the space. We distribute the Blancus 40 — it's essentially the same performance as i-mop but $3,700 instead of $6,000+. Would saving 40% on your next floor scrubber purchase be worth a quick 15-minute demo?" IF NO: "No worries — what are you currently using for floor cleaning? [WAIT] Got it. Well, if you're ever looking to upgrade or replace equipment, Blancus 40 is a commercial-grade floor scrubber at $3,700 — way more affordable than i-mop. Can I shoot you an email with specs?" IF INTERESTED: "Perfect. I can bring a unit to your [Melbourne location] site this week. What day works better — Tuesday or Thursday?" IF NOT INTERESTED: "No problem at all. Can I send you a quick spec sheet for future reference? If equipment procurement ever comes up, you'll have our info. What's the best email?" CLOSE: "Appreciate your time, [First Name]. Have a great day."

BLANCUS 40 ADVANTAGES: 💰 Price: $3,700-$4,700 (vs i-mop Lite $6,369) = 42% savings 📏 Scrub Width: 42cm (vs i-mop Lite 37cm) = 13.5% wider coverage ⚡ Motor Power: 300W total (2×150W) vs i-mop's 200W = 50% more power ✅ Productivity: 700 m²/h (same as i-mop's practical rate) 🔧 Support: Local Australian distributor, fast parts/service 🇦🇺 Ownership: Aussie-owned (no multinational markup) ⏱️ Maintenance: Rock-solid maintenance plans included HONEST COMPARISON (i-mop Lite Wins on): • RPM: 500 vs 340 (47% faster brush speed) • Brush Pressure: 13kg vs 11kg (18% higher) • Maneuverability: 360° pivot (no axle) vs 30cm turning radius • Weight: 14kg vs 16kg (2kg lighter) • Brand: Established i-team vs newer Blancus THE POSITIONING: "Blancus isn't claiming to be 'better' — but it delivers the same 700 m²/h productivity with a wider path and double the motor power, at 42% less cost. For large-area cleaning where coverage matters more than agility, it's the smart value play." ROI EXAMPLE (5 machines): i-mop Lite fleet: 5 × $6,369 = $31,845 Blancus 40 fleet: 5 × $3,700 = $18,500 Savings: $13,345 OBJECTION HANDLING: "We're happy with i-mop" → "That's great — i-mop's solid equipment, especially if you need maximum maneuverability in tight spaces. Question: for your larger open areas (warehouses, corridors), would a wider, more affordable unit make sense? Blancus 40 is 13.5% wider coverage at 42% less cost. Same productivity, better value for straight-line cleaning." "Never heard of Blancus" → "Fair — we're newer to Australia, but the Blancus 40 is proven in commercial cleaning worldwide. Happy to bring one to your site for a side-by-side demo. Zero risk." "Need to see specs first" → "Absolutely. I'll email you the comparison sheet today. Once you've had a look, we can arrange a demo if it makes sense." "Not in the market right now" → "No worries — when's your next equipment refresh cycle? [WAIT] Got it. Can I send you the spec sheet for when that time comes? Want to make sure you've got options."